Illusion Technologies: Web Development

The Site Visitor Contact Method You Must Use on Your Website
By [http://ezinearticles.com/?expert=Hugh_Pate]Hugh Pate

The internet is a great place to promote your business or offers. A major part of achieving credibility for yourself, your business, your offer and your website is to have an easy method for people to contact you.

People want to trust who they are dealing with online, and if they can easily find a way to contact you directly, then they will be more likely to do business with you.

Most websites who adhere to this principle usually have a “Contact Us” or “Email Us” link somewhere on their site. Most often this is a simple email link that triggers the user’s email program.

However, using such a method is fraught with problems!

It’s easy for webcrawling software to then go through your site, extract your email address and wham - your email address gets sucked into a spammer’s database! If you’ve been receiving a lot of junk email then this is the most likely way that the spammer has obtained your email address.

However, you can easily combat these email parasite programs, AND enhance your website relationship with your prospective customers at the same time – by using a Contact Form on your website!

A Contact Form is a simple website form that allows a prospect or customer to communicate with you directly on your website, without them having to use their email program. They are also much more likely to communicate with you via a simple web form than by email.

The Contact Form also hides your email address from the spammer’s email webcrawler software. It does this by the use of a special file (called a php file) that contains your email address. When your prospect/customer fills out contact form on your site, and then hits the submit button, the information on the form is immediately sent to your email address. This is done quickly, safely and out of sight of any spammer’s software that may be lurking about.

Here’s a typical [http://www.netsuccesstools.com/contact.html ]website contact form.

A Contact Form like this on your site can also be used for other types of interaction with your site visitors. For example, you can use a form like this to collect customer testimonials, do web surveys, or get feedback on some aspect of your product or site. It’s a great way to build a relationship with your site visitors.

Do yourself a big favour and get one of these forms on your website. It looks much more professional than a simple email link.

Setting up one of these contact forms on your site is very simple. The easiest way is to use a Contact Form Wizard. This does it all for you, and creates the form code and necessary php file. You then just copy and paste the form into your webpage, and include the php file in the same folder on your site. If you don’t have a Contact Form Wizard, you can search for one online, or see the resource box below.

This article was written by Hugh Pate, publisher of the newsletter Net Success Tools. Subscribe at http://www.netsuccesstools.com and receive the Web Tools Power Pack, a collection of essential webmaster tools.

Article Source: http://EzineArticles.com/?expert=Hugh_Pate http://EzineArticles.com/?The-Site-Visitor-Contact-Method-You-Must-Use-on-Your-Website&id=668108

Illusion Technologies: Web Development

Web Development Services
By [http://ezinearticles.com/?expert=Kalpesh_Patel]Kalpesh Patel

The sections present resource on the fundamentals of web development as well as more higher resources on web program.

The Web Development resources focus on ASP, .NET (ASP/VB/C#) and PHP as server side programming languages. We are serious about developing a successful Internet business, good-looking the time to educate our in such Web Development, Web Site Design, Internet Marketing, Promotion, Copywriting and Search Engine optimization are of the extreme of importance.

More than all factors we get first exactly of way must be on web site. If our web site doesn't look professional, in marketing and promotional efforts will be useless. While we may be developing a lot of traffic to our web site, if it is unsuccessfully planned and doesn't look professional, we will not possible to make any sales.

We are not confident in our skill to design a professional web site, it is highly optional that you purchase a web site template. A web site pattern is simply a pre-designed web page that will enable you to add your own text. We are very logically priced and will instantly give our site a professional look.

In adding to developing a professional web site, we must also know exactly what you will be selling and design your web site accordingly. This will contain developing our web site's theme, sales strategy, marketing strategy and promotional strategy. Every web development strategy will play an chief role in our success.

We greatly suggest visiting Template Monster to decide on up a highly qualified looking web site template. It will be well importance the small price, as it will save you a great deal of time and attempt.

This article has been offer consideration of web development services in http://www.websoftwareoutsourcing.com web site designing, [http://www.websoftwareoutsourcing.com/b2bdevelopment.shtml]B2B development web software, B2c business in web development services more than 10 years.

Article Source: http://EzineArticles.com/?expert=Kalpesh_Patel http://EzineArticles.com/?Web-Development-Services&id=677670

Illusion Technologies: Web Development

Top Website Design- 3 Vital Elements You Can Learn for the Best Website Design
By [http://ezinearticles.com/?expert=Cynthia_Pinsonnault]Cynthia Pinsonnault

A top Website design has 3 things going on that together improve search engine rank and help make customers out of site visitors.

There's usability.

The most important thing to consider is your Website's usability. Everything else in a unique Website design should interact with the usability.

There's search engine optimization.

Search engines are looking for the same things users are looking for in a site and they will recognize and reward a usable Website design. And SEO feeds the Website usability if the site is optimized properly on relevant keywords. For example, the very first part of Web usability is assisting users to find what they are seeking. Good keyword research and placement in your pages does that. So Website usability and search engine optimization work together.

And then the last element is aesthetics.

If Website usability and search engine optimization create an easy-to-find, easy-to-use Website, then aesthetics becomes icing on the cake, creating a unique Website design, building a brand image, making a more inviting site, and helping visitors feel more comfortable, all of which feeds back to the Website usability and search engine optimization results.

You need all 3.

All 3 of these elements go into the unique Website design of a page. All of them are part of designing a Web page and if you leave out any one of them you reduce the effectiveness of the Website design just that much.

Great search engine optimization will only bring people to your Website. It won't make a sale. A gorgeous Website design that no one can find produces nothing. An easily found and beautiful Website that is hard to understand, has very little valuable information and uses sloppy navigation will only hold the Website visitor's attention for so long until they move on to less stressful Websites.

So top Website designs use, first and foremost, good usability techniques because if people get to your Website and they can't use it, then none of the other work has meant anything. So that's first. It has to be a usable Website design. Then, the Website has to be well optimized for search engines so that people will find it. And finally, you want a unique Website design that is professional looking and attractive enough to hold the interest of visitors and make them want to see more.

What can you do to improve the balance between these 3 elements on your Website?

Learn more about [http://www.pinscreative.com/articles/top_website_design.htm]top Website design by visiting http://www.pinscreative.com. Sign up for the newsletter or subscribe to the [http://pinscreative.blogspot.com]Ballyhoo Blog for more information and tips on marketing and branding, graphic design, advertising, and Website development.

Article Source: http://EzineArticles.com/?expert=Cynthia_Pinsonnault
http://EzineArticles.com/?Top-Website-Design--3-Vital-Elements-You-Can-Learn-for-the-Best-Website-Design&id=587293

Illusion Technologies: Web Development

Web Development Techniques for SEO Purposes
By [http://ezinearticles.com/?expert=Diarmuid_Ryan]Diarmuid Ryan

There are many simple and effective tweaks that can be applied to a web site right down to underlying application and database. A well coded clear and simple architecture for a web application allows for specific things that make the URL more readable for search engines.

For example if you had an online store and had a URL http://www.where.com/cgi/get_product?product_id=6 for an individual product and an equally complicated URL for store category listings, same problems persist through to content management software.

The solution; transform those nasty URI's into something more pleasant to both the human eye and search engines many eyes. Under the apache web server the process is oh-so quick easy and elegant, as true with most linux server applications. In Apache there are several server configuration directives that allow you to take a simple URL that traslates and expand it to the complex ugly querystrings. So as in our shop example above, lets say we want to display that URI as http://where.com/shop/products/6, of course if would not take much more effort or time to take this a step further by using a descriptive test tag to describe the product in the URI, something along the lines of: /shop/products/samsung_lcd_SD500. In these scenario an apache rewrite directive would be used. You will need to switch on Rewrite Engine in Apache before starting, this is simply done by adding this directive to your apache httpd.conf:
RewriteEngine On

Then we can use our Rewrite directive.

RewriteRule ^/shop/products/([0-9]+)/ /cgi/get_product?product_id=6

As you may notice you can use regular expressions in the rewrite rule, this obviously gives a tremendous amount of power and control of how you translate your URL, keywords can easily be inserted and translated to URL using regular expressions, in this case here we just tell it the URI and that a number must be present to identiy product.

In a case like a content managment system the process is also quite straightforward. If theres only going to be about 10-20 pages on a website it is feasible and practical to use a Redirect directive.

For example:

Redirect /content?go=GetPage&do=display&page_id=1 http://where.com/index.html

This approach is more practical as you can see, but it does not scale to well as a solution, of course the above could be achieved with a rewrite with little though. The full redirect URL is unfortunately needed, a URI alone will not be sufficient.

serurk rewrite & redirects

Diarmuid Ryan is the Managing Director of Blue Star Technologies specialising in web site database-driven applications. [http://www.bluestar.ie]Blue Star Web Design

Article Source: http://EzineArticles.com/?expert=Diarmuid_Ryan http://EzineArticles.com/?Web-Development-Techniques-for-SEO-Purposes&id=668127

Illusion Technologies: Web Development

Web Site Design - Create a Website for Business Success With This Step by Step Help
By [http://ezinearticles.com/?expert=Alan_Kirby]Alan Kirby

Many of us today find it hard to think of life before computers and the internet. Yet, there is still a lot of confusion about the infrastructure of a website and what it takes to design, create and maintain one. This article outlines the basic steps to help you learn how to make a website.

Domain Name

The best place to start the process is with a name for your site; a domain name. The most popular domains are dot-com names (.com). Also high on popularity are dot-net (.net), dot-org (.org), plus many others including dot-info (.info), dot-biz (.biz) and dot-us (.us).

Unless you are looking for a very unique name, most combinations of one or two common English words with the famed dot-com tag at the end are already claimed. This is where creativity may be required to find ways to make your domain name unique. To start searching for your domain name you’ll need to go to a domain registrar such as Network Solutions. Registering a domain name works essentially like a lease, granting you permission to use the name as long as you maintain the nominal annual fees to keep it registered.

A good domain name should be short, but still reflect your website; you want your visitors to remember their way back. Avoid using initials (unless they are as well known as CBS or NBC). Avoid hyphenation if possible or overly long names. A good domain name is memorable and easy on the tongue. The best test is to find several good candidates and test them by speaking the names out loud. How easy are they to communicate, and to spell? How well do they represent the mission of your site?

In some cases, it may be advantageous to purchase a domain name that someone else has the rights to. The fees for this type of transfer of ownership can command some hefty fees though. Bidding usually starts around $500, but the right name can fetch a million dollars or more.

Organization and Research
Once the domain name is secured, the next step is to create an outline.

Start by creating a list of the ideas to be coveredGroup the ideas into major categories that will become web pagesLook at similar or competitive sites for more ideasThink about how you want your site to lookThink of photos or illustrations that will best complement your messageFind and document examples of web sites that you like the bestSort these ideas into a finished outline
Here are some web design samples that may help you as you consider your options. All of this organization and research may sound a lot like what you learned in English class you were paying attention weren’t you?

Selecting Keywords

Keywords are a group of words that best describe the topic of your site. They are the group of words your customers would use to find you in a web search. For example, if you sell eyeglasses, and you only use the words “eyeglasses” to describe your products but your potential customer searches for “prescription lenses” or “designer frames” your website will probably not be found.

Finding the best and most popular keywords and using them effectively is a vital part of driving more traffic to your site. For best results you should use a keyword research tools like Wordtracker. Wordtracker can compile a list of terms people search for, indicate how often they are searched for, and even help you discover keywords you may not have considered. Developing a database of customer searched keywords will help to focus the efforts of the next step most successfully; the script.

Writing The Script

Writing a script for the web is not like writing a book. Most people will read at least a chapter of a book before giving up. Web pages however, are not treated the same. After all there are just too many choices! We live in a “sound bite” world and surfing the net is no different. When a visitor comes to your web page you have between five and ten seconds to impress them that they are in the right place before they reach for the back key on their browser to search out the next candidate. Your web pages need a clear and easily understood message with interesting graphics, good pictures and a great script.

A great script on the web is short, to the point and broken up into easy to digest pieces. It is filled with keywords pertinent to your topic, but not to the detriment of your message. Effective use of headlines, sub-headers, bold or italicized phrases, links, bullet points and other lists all can work together to make your message stand out and tell the story. The headline can also be a creative tool to capture the desired attention.

Whew, don’t despair! The best way to start the process of script writing is to go back to the outline. Write the first draft and then start refining the results. Don’t forget about other things already written like brochures, flyers, and other advertising. This may provide a better base to build upon, while generating fresh ideas in the process.

Like the sculptor who chips away stone to create a beautiful statue one hammer stroke at a time. Great scripts are written very much the same way. Read through, change and improve again and again. When you think you are done read your script out loud. Keep working until the desired result is there.

All About Links

There are two basic types of links on a website; forward links and backward links. Simply put, forward links connect to other pages and sites. In order to be useful the links should be relevant to your topic. Create links to professional organizations you belong to, equipment or software related to your topic, or articles of interest to your readers. Use your imagination.

Backward links are links from other sites to you. Again, the key is to have relevant information about your topic on the page with a link to your site. Possible sources are web directories, blog links, forum posts or social networks such as digg.com and technorati.com.

Why are links so valuable? They make your web site more important to search engines like Google and Yahoo. The more backward links you have from pertinent sources, and forward links to relevant information, the better your site will be ranked; and that will help you to get found.

Photography One picture is worth a thousand words; and a great picture will help communicate your message quickly. Pictures can:

Grab the attention of visitorsConvey the importance of your company or projectIllustrate an important pointCreate warmth and strong feelingsIllustrate your product or service

Whether you have digital photos or scans of slides and film, having a number of good and appropriate pictures on your site can make a huge difference.

Graphics and Design

This is the stage where the basic shape of the site page is formed. There are many decisions to be made such as:

What does the banner header and footer look like?What shapes and lines will provide the page form?What color palette should be used?What monitor resolution should the page be designed for?How are other resolutions going to be accommodated?Where should the primary page links be?Will there be secondary links and/or drop down menus?How will the logo be incorporated?

Needless to say, this is a very important step in the process, as the look of the entire site will depend upon the decisions made here. Unless you are an experienced web designer, your company or organization will undoubtedly benefit from using a professional web design company for this phase. Graphics and design is where art meets form.

Creating Template Pages

Once the Graphics and Design step has been completed and approved by the client, a template page is usually created. Often there are different templates used for the home page, and for other pages; but the idea here is to create a working model that can be used for page layout. One key advantage of using template pages is changes universal to the site, such as the information in the header or footer, can be changed once on a single form, rather than changing many individual pages.

Page Layout

Having a completed script is certainly a tremendous head start for web page layout; but creating a well laid out web page involves more than cut-and-paste. There are many nuances that must be worked out in the process of converting from a word processor to a HTML page. Emphasizing headlines, creating bullet points, establishing boundaries around photos and designing the flow of a page is all part of the process.

Cascading Style Sheets

Cascading Style Sheets, or CSS for short are valuable tools for the competent web designer. They provide the instruction set that defines the color, size, position and other parameters of each class of text, graphics and other elements on a website. The CSS can also create challenges for the designer, as different browser editions will display a page differently than the others. This means that provisions and workarounds are frequently required in order to maintain a consistent look and feel across various platforms.

Form Pages and Programming Form pages are used to collect information or to do other jobs on a web page. Examples include:

Email forms that protect the recipient from SPAMInformation forms for collecting data such as name, address, phone, etc.Calculation forms to add, multiply or perform more complex equationsUpload forms allowing users to send attachment

More complex forms are possible such as applications, and ecommerce Upon submitting a form multiple actions can be taken such as sending an email to the website administrator, in addition to sending an automated response to the sender.

Email@

One of the benefits of having a dedicated domain is the ability to keep the same email address, regardless of who your internet service provider (ISP) is. If you’re ever had to switch from one ISP to another you know what I mean. The ability to set up nearly limitless email addresses @yourdomain.com can provide the capacity for your organization to grow without fear of running out of names.

E-Commerce Web Site

If you want to sell your wares on the internet you may be ready for an ecommerce solution. This will allow you to reach an audience 24/7 that may otherwise be inaccessible to your goods and services. Once your shopping cart solution is in place; listing photos, descriptions and prices of your products are only the start. A successful ecommerce site is tuned to achieve the best conversion rate, making sure that each step along the buying process is comfortable and assuring to your shoppers.

Page Optimization

A good web site should be optimized for:

• Quick downloads of pictures, graphics, and other elements

• Good navigation that is easy to understand

• Logical organization and grouping of pages

• Good page names making information easy to find

• Good titles and subtitles to allow quick information scanning

Web Server or Web Host

The Web Server is the real computer where your web site is stored. It could be in your office. It could be provided by your web developer, a web host service in your town, or hundreds of miles away. Since it is connected to computer users from around the world, it’s really not so important. What is important is:

Is it fast? Will it allow multiple users access at the same time?Is it well connected? Can the photos and videos be efficiently downloaded?Is it secure and safe from hackers and intruders?Is it backed up? What if the power goes off?

Website Updates and Maintenance

A good web site is one that changes on a regular basis. Depending on the design, these updates can be made by the average user or performed by your web developer. Your site should reflect:

New products being addedNew announcement being madeA shift in policy or directionNew employees added

Big projects being completed Your web site is your communication tool with the world. In order to maintain the interest of viewers it needs to stay fresh with new information all of the time. This is also key to creating better content, and better content is key to being highly ranked by search engines. The more highly ranked your site is the more likely you are to be found by your customers.

Website Advertising and Promotion

The best website in the world will not be found without doing something to get the word out. Using good keywords, getting links to your site, and making regular changes to your content are good choices to promote and raise the visibility of your site, but those methods take time. A much quicker method is through the use of pay-per-click campaigns.

Pay-per-click advertising is provided by the major search engines such as Google, Yahoo, MSN and others. It is a fast track method to buy visibility on the first page for searches pertinent to your content or chosen keywords. The basic steps to create a pay-per-click campaign are:

Select keywords that your customers might use to search for your servicesSet a geographic area for your ads to appearWrite ad copy to attract customers to click on your adsSet a maximum amount that you will pay per clickSet a daily maximumYou pay only for clicks to your web site

Your ad will appear in the area marked sponsored listings. It will be higher or lower than the other sponsored listings based on the maximum bid that you offer in relation to the others, among other factors. The cost to have good visibility on a page will depend largely upon the amount of competition for the keywords being bid on.

Don’t overlook using some of the simplest forms of advertising to help get the word out such as adding your website address to your business cards, flyers, newspaper ads, to the bottom of every email you send out, etc. If you already have brochures printed, get some printed labels to apply with the new information. If you use methods like radio, television or billboards be certain that your website is present in those ads too. This form of advertising is generally called cross-promotion. The web is a 24/7 sales agent that can only work if it can be found.

Web Design Services

Designing a web site design for your company or organization is an important task. This guide seeks to provide a simple overview to help you to understand and prepare for the steps involved. Knowing what to expect as you create your website, whether through the services of a professional web designer or creating it on your own will help you achieve the best results possible.

About the Author
Alan Kirby is President and founder of All Pro Media, Inc. All Pro Media provides web site design, video production and advertising services to numerous companies and organizations including corporations, hospitals and medical practices, small businesses, churches and other institutions. Located in Burlington, NC; All Pro Media’s customer base is primarily in central North Carolina from Raleigh, Durham, Chapel Hill and RTP to Greensboro, High Point and Winston-Salem.

For more information about All Pro Media visit the company website at http://www.allpromedia.com

Article Source: http://EzineArticles.com/?expert=Alan_Kirby http://EzineArticles.com/?Web-Site-Design---Create-a-Website-for-Business-Success-With-This-Step-by-Step-Help&id=596111

Illusion Technologies: Web Development

Web Designing In Context Of Design
By [http://ezinearticles.com/?expert=Tamil_Selvi]Tamil Selvi

Be it any type of designing, design means a creation, fashioning, execution, or construction according to plan. A plan to execute another plan and it also means the result of that plan. Thus it is very essential that these plans and designing follow their own principles and consist of their own elements.

Web designing forms an important part in the process of web promoting or web hosting. Be it any part of world, web designing in Vancouver or Kelowna web hosting, web designing has to follow certain codes of principles and the elements have to be encompassed. How do the normal principles and elements of design fit into the web designing agenda?

Elements

The elements are the most important parts of the design as they constitute the building blocks. The more powerful web pages can be got from these elements as they are what your pages are. The important elements are shape, texture, color, lines and line works. Special care must be taken in planning and organizing the elements.

Principles

The principles are helpful in putting the elements of web design in a track and make it more presentable. The more effective page can be given with the greater principles. The important things to be considered are the balance of the elements, contrast, emphasis, repetition and the proximity to put them altogether.

If these fundamentals of designing are applied to the web designing, web hosting in Kelowna or Vancouver web designing or any web hosting with web designing can go places.

Tamil Selvi is a Copywriter of [http://www.atomic55.net/design.php]Vancouver Web Design. She written many articles in various topics.For more information visit: [http://www.atomic55.net/]Web design Vancouver. contact her at [mailto:tamil@searchenginegenie.com]tamil@searchenginegenie.com

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Illusion Technologies: Web Development

You Need RSS, Atom, and ROR XML Codes on Your Website!
By [http://ezinearticles.com/?expert=Karen_Peralta]Karen Peralta

Do you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website. For example, it tells them special details about each particular product (or certain special ones) that you sell on your site or sites, it tells the search engine bots your contact information such as your business address and phone number (without informing the entire universe, as the code is invisible to all but you and the search engine bots examining your website), it gives info on special other links you want the search engine bots to associate with your website, and it gives any other such major info that you want the big search engines to explore and know all about from your website.

That's why you need this latest and greatest in Internet code technology: the ROR/RDF XMLNS code. It's a form of XML that doesn't validate like an RSS or Atom feed does; it validates through the RDF Validation Service. You can look that up on the Net, and you'll see what I mean. Meanwhile, there's the matter of the Really Simple Syndication and the Atom XML codes. These codes DO validate through RSS Validation sites as regular feed codes. These codes, also known as feeds, can be taken by people visiting your website and input into their own RSS and Atom feed readers, such as RSS Reader (which you can download for free off of their website) and other news aggregators and feed readers.

These codes are great for spreading news on your website around. Basically, they each introduce important parts of your website -- or even your whole site in its entirety -- if you choose that you want to spread every page around to the general public through what's normally known as news and blog aggregation readers and services. You can find these services on websites all over the Web, and they're rapidly gaining in use and popularity. A good example of such a service is the NewsIsFree website, a news aggregator. These services usually take news feeds of all kinds and some blogs, plus they're starting to take advertisement feeds. This latter portion is a bit of a worry due to the fact that spyware and adware can thus be passed in a widespread manner all around the WWW.

This is being looked into very seriously by the experts. Most people are concerned that RSS will be used like a tool for this, so please be careful about copying RSS advertisement feeds into your news or blog feeds aggregator. The news and the normal daily or weekly expression blog feeds should be perfectly safe, for now. You should be able to scan RSS and Atom feeds for all types of malware someday in the not too distant future.

The RSS and Atom feeds are attached generally to little tiny orange buttons labeled "XML" and nothing more. Sometimes Atom feeds are attached to little blue buttons labeled "ATOM". The buttons are less than half an inch long and only a few centimeters wide, and would be very hard to see if it weren't for their bright coloration. The type they sport is a bright white, too. Some services are starting to use slightly larger and more visible but similar buttons for their particular XML-related services. The ROR/RDF XMLNS buttons are a little bigger, being an inch long, but are the same thickness as the RSS/Atom buttons and are half orange and half grey. They say "ROR" in the orange portion and "INFO" on the grey side, off-center. They also have a light yellow line around each portion and the margin of the button, plus the type is a light yellow, making them a bit easier to see without being so brightly colored. They're mostly placed visibly on your site in order to boast that you now sport ROR/RDF code on your website.

You can go ahead and even input the code directly into your site without ever bothering to use one of the colorful but dull ROR buttons. Just upload the code in an ror.xml text file into the root directory of the site. You will have to do this whether you show the button or not, anyway, and you also have to do this in the case of the RSS and Atom codes. They upload as feed.xml and atom.xml or something very similar to that in most cases. There is some leeway when assigning the filenames to these special XML codes, but they have to be uploaded as text files into your website's root directory. You might, however, want to display one or more of the ROR buttons on your website, preferably on your site map or home page, as this button is solely there so that search engines can pick up valuable information you want to share with them about your website.

The more such links you have, the more often major search engine bots will pick up on them, you see. So we advise you to proudly display that you have ROR/RDF code on your website. We suggest you definitely get at least an ROR code for your website to raise your rankings in the search engines, or to keep them high, and an RSS code for a website feed for your valuable website or websites. Remember that you can hook up more than one website in a single feed or one ROR/RDF file code. This is one thing that makes these special codes so popular and valuable to users.

You will see a variety of little buttons on several of the websites you are visiting nowadays, especially the major company ones. Probably, you've already seen them, and now you know what they are! Pretty soon nobody will be able to do without these little "pill" buttons to advertise all of the services they have to offer their commercial or even their personal public.

We believe a professional should build your codes for you, but if you have the time, there are website tutorials on the Net that show you how to slowly or swiftly learn, depending on your speed, how to write validatable XML code. This can be quite complicated, so we are highly recommending that you use professional services. Please begin today to see exactly what can be done for you in the realm of authoring these somewhat complicated yet streamlined and enormously useful XML codes.

POSTSCRIPT TO ARTICLE: Nowadays you also need a Google Sitemap for your website to make it properly Google-friendly. A professional can save you the time and trouble of building you an extremely Google-friendly sitemap, or you can read the Google tutorials on their site for Google Sitemaps and figure out how to build your own sitemap or sitemaps.

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Article Source: http://EzineArticles.com/?expert=Karen_Peralta [http://ezinearticles.com/?You-Need-RSS,-Atom,-and-ROR-XML-Codes-on-Your-Website!&id=58200 ]http://EzineArticles.com/?You-Need-RSS,-Atom,-and-ROR-XML-Codes-on-Your-Website!&id=58200

Illusion Technologies: Web Development

Any Beginner Internet Marketer Can Build a Website in Three Easy Steps
By [http://ezinearticles.com/?expert=Linda_Joseph]Linda Joseph

Designing a website is not that difficult and it is actually fun! I have been teaching website design for a couple of years and my students are thrilled with exploring this creative outlet. Some of learning web site design for fun while most of the are quite serious about starting an Internet business.

In order to get starting creating you web page, I would recommend that you first think about the goal of your website and what you want to accomplish. I know it is difficult to take the time upfront to think about such mundane things like purpose. Believe me, this will save you time in the long run. (This topic is covered in another article.)

The next step is to learn HTML. I know you are going to cringe at this recommendation. But hold on. It really is fairly simple to learn. This is one of the languages used to create a website. Your browser then interprets the language and displays what was written. It will just take a couple of hours of your time. (I have some great resources listed that will help you learn HTML is less than two hours!)

HTML is just a simple language used to tell a browser what a website looks like. Most of us have had some type of language in high school. Learning Spanish or French is much more difficult than learning Hyper Text Markup Language (HTML)!

One of the things I love about HTML is it is very logical and follows a set of simple rules. Each task you want performed has a certain tag. In that tag you can usually specify some of the attributes of the tag. For instance, in the font tag you can tell the browser what style of of font, the size, and the color you want. If you don't get what you want, you look at the rules and find out which one you broke. Fix the error and you will get your desired look.

I'm afraid that I digress. (I have written an ebook on HTML and have several resources available for you on my website.) After you learn HTML, I recommend that you use an editor to actually make your website. Using an editor is like creating a Microsoft Word document. It is a WYSIWYG format - What You See Is What You Get. The editor makes designing a web page extremely easy.

You may be asking, "Then why learn HTML?" That is a valid question. Knowing HTML has saved me hours of time. Once you learn HTML you will find yourself fixing problems, diagnosing error by looking at the code. If you learn the HTML first then you will know it and have it at you disposal any time you need it.

Back to editors. There are many HTML editors. The most popular are Macromedia Dreamweaver and Microsoft Frontpage. I have used both and like both. There are also several free editors. The one I use in my classes is NVu. It is a great editor and my students have picked it up quickly. If you are going to create a lot of websites, then I would recommend investing in Dreamweaver or Frontpage.

There are several different web page builders available with your hosting. These are nice to get started quickly. However, you will find that there are severe limitations. I recommend that you not go this route. You will save time in the long run.

There you have it - three easy steps to designing your website!
Step 1: Purpose
Step 2: Learn HTML
Step 3: Design a website with an editor

You can learn this on your own but I recommend: take a class, learn it fast, be online in no time!

Linda Joseph teaches HTML, website design, Internet Marketing Basics and other business building classes.
She also manages a Protege program of families wanting to start their own Internet business. See how you can learn HTML is two hours at http://www.easywebdesignbasics.com/learn-html

Article Source: http://EzineArticles.com/?expert=Linda_Joseph http://EzineArticles.com/?Any-Beginner-Internet-Marketer-Can-Build-a-Website-in-Three-Easy-Steps&id=664995

Illusion Technologies: Web Development

Harnessing Web 2.0 Development
By [http://ezinearticles.com/?expert=Rakhee_Chowdhary]Rakhee Chowdhary

World has come closer and communication has become faster with the harnessing web 2.0, I won’t be wrong if I say ‘Network made easy with web 2.0’.

O'Reilly Media in 2003 coined the term Web 2.0 to emphasis a post-dot-com generation of sites and service that use web as platform. Web 2.0 is the new generation of web with new set of principles of web-based communities and hosted services for all its users. Web 2.0 is vanquishing the internet world because of its flexibility, usability and impetus that is driving various social communities.

Web 2.0 is quintessential internet online solution that has given web 1.0 a shove on one side and has foster mashups, banner Ads, wikis, file sharing, photo sharing, podcasts and technologies like weblogs, social bookmarking, wikis, podcasts, RSS feeds on other side; these technologies have gained more visibility, ultimately improving interactivity of web. We are observing major shift in web usage, new development paradigm has refined the overall process letting users to benefit from software continuously being refined without waiting for upgraded version or SDLC. Different applications that operate well off online (del.icio.us, Skype, dodgeball) and offline (Flickr, Google Maps) have also helped to improve effectiveness of web.

Transition of Web 1.0 to Web 2.0 has consolidated different segments of web and now a website is not mere a website promoting its product and services but a good source of information exchange where visitors can maintain their own blogs and communities and share more information.

This new generation technology is synonymous for public communities, cloverleaf exchange of information, open communication; all these speak of its cosmopolitan nature in the market place and are serving web application to end users.

Broaden your web horizon harnessing web 2.0, for your help web is available as an open source where you can use and reuse the market and resources and have individual control, openly conversing and communicating, sharing your resources and views, and easily creating new corporate paradigm using readily available spontaneous modular elements. We also find remarkable growth in web economy as a result of web 2.0. Web 2.0 is data driven platform developed by independent developers and their participation, it creates network effects and very simple business paradigms driven by content and service unification.

The technical demography of traffic statistics shows increased figures from social media sites and rising trends in deployment of web 2.0 technologies. Recent statistics shows that social networking as the most popular tool, with 19% of companies having invested in it, followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and mashups (4%). When we sum up companies planning to invest in the tools, the percentages says: social networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).

In a nutshell I would say, Web 2.0 is a holistic approach that includes software for servers, content assimilation, standard based browser, rules for messaging, rich-interactive applications, and extensive use of folksonomies, all start with information inculcation, its management, storage and dissemination.

Developmentindia, is a [http://www.developmentindia.com/]Website Development Outsourcing Company, India, is marketing Web 2.0 technology.

Rakhi, is an experienced SEO content writer at [http://www.developmentindia.com/]Developmentindia.com

Article Source: http://EzineArticles.com/?expert=Rakhee_Chowdhary http://EzineArticles.com/?Harnessing-Web-2.0-Development&id=667763

Illusion Technologies: Web Development

How To Avoid 10 Minisite Design Mistakes That Is Hurting Your Website
By [http://ezinearticles.com/?expert=Uzo_Onukwugha]Uzo Onukwugha

Here are 10 common minisite design mistakes most web owners or webmasters make and how to fix them. Web design factors overlap with design elements and principles in general.

1. Not sitting down to plan your overall minisite structure and site layout including linking and navigation. This is also the best time to start thinking about your search engine marking.

2. Not doing your keyword research from the get go. Don't assume anything; get it right from the right start. Keyword is your rootword or the foundation of your minisite structure. If you miss this crucial step, every other part of your building structure falls apart including search engine optimization. Don't spend time, money and energy on a keyword nobody is searching for. That's a sure way to have a failed web business. Or, some people don't even have a specific keyword or phrase that will attract prospects to their site. Use keyword tools like wordtracker, goodkeyword, overture or google keyword suggestion tool.

3. Don't clutter your minisite with too many distractions like graphics, flash animations, bells, and whistle. All these are good if you want to impress a kindergarten child but bad for your traffic flow and cashflow. Minimize the use of Java scripts, flash animations and graphics. Search engines don't index them well. Just know that search engines love words and keywords or key phrases is what counts and thats what sells. Words are what your visitors use to querry the search engines.

4. Your minisite should load in 8 seconds or less. Beyond this time frame, most visitors lose patience. Sorry, we are in an instant, microwave society and nobody wants to wait. Besides, there is over information and too much to see and navigate, so your visitors are happy to hit the back button.

5. Don't go beyond 750 pixels in your minisite width if you don't want your visitors to scroll from side to side. It is annoying and jars your readers. To solve this problem, use percentage of the screen instead of pixels. Don't make the width too narrow by going less than 650 pixels, either.

6. Don't rely too heavily on WYSIWYG HTML editors like frontpage or mozilla firefox. They tend to draw you web pages to one side of the screen instead of being positioned at the center. It is still necessary to know basic HTML tags or at least what is it that you don't know. One way to correct this error is: div align="center" enlosed in angle brackets as other HTML tags. Or, you can use percentage instead of pixels to center the abnormal shift. More professional coders use cascading style sheet. However, Dreamweaver doesn't normally give this problem.

7. Not knowing and applying "the rule of 3" in minisite design. This rule is like a guide that should be at the back of your mind while doing any design work in a given space. The more you apply this rule, the more dynamic, lifelike and professional your design becomes. Three is the number of trinity. It states that it is safe to use 3 colors, 3 fonts, 3 tables rows, and three design elements in any given space. This rule also applies to your graphic panel design, banner ads and ecovers.

8. Not knowing color contrast and harmony. In other words, your design did not consider color theory and emotion of colors. Never use a dark color on a dark background. Even a light color on a dark background is suspect. It does not print well if you decide to download it. The best contrast is dark on a white background like black or blue on white background. This offers great visual appeal, and readability.(Details about colors are treated in my other articles).
Also red is a warm or shouting color--use with caution and use sparingly because it call for attention that why red healines tend to convert better than other colors. Yellow is best suited for highlights. Avoid the use of blacks or gray if your are not advanced in minisite design. Use a lot of white space (negative space) for blending, color contrast and harmony.

9. Don't use welcome in your minisite design. Not only is it overdone and meaningless in your search engine rankings. Go strait to your offer or what your website is about. The visitor has 3 seconds to figure out your site (from your headlines), otherwise they are gone. So, don't confuse them with unnecessary platitudes and pleasantries.

10. Not inserting an opt-in box or lead capture pop-ups in your minisite could make you lose potential customers and money. Even people don't buy, capture their names and email address for follow-up, and relationship building. This is a powerful marketing strategy and lead generation that could be of mutual benefit down the road.

Find how you can avoid minisite design mistakes and learn to design your minisite right from the right start by watching [http://www.webmarketingvideobasics.com]minisite creation videos. Afterall, your ministe is the foundation of your web business. This minisite video tutorial is loaded with design principles, SEO, ebook compilation, PPC ads, testing and tracking your ads, sales letter writing and much, much more clik to find out.

Article Source: http://EzineArticles.com/?expert=Uzo_Onukwugha http://EzineArticles.com/?How-To-Avoid-10-Minisite-Design-Mistakes-That-Is-Hurting-Your-Website&id=667226

Illusion Technologies: Web Development

Web Development Services
By [http://ezinearticles.com/?expert=Kalpesh_Patel]Kalpesh Patel

The sections present resource on the fundamentals of web development as well as more higher resources on web program.

The Web Development resources focus on ASP, .NET (ASP/VB/C#) and PHP as server side programming languages. We are serious about developing a successful Internet business, good-looking the time to educate our in such Web Development, Web Site Design, Internet Marketing, Promotion, Copywriting and Search Engine optimization are of the extreme of importance.

More than all factors we get first exactly of way must be on web site. If our web site doesn't look professional, in marketing and promotional efforts will be useless. While we may be developing a lot of traffic to our web site, if it is unsuccessfully planned and doesn't look professional, we will not possible to make any sales.

We are not confident in our skill to design a professional web site, it is highly optional that you purchase a web site template. A web site pattern is simply a pre-designed web page that will enable you to add your own text. We are very logically priced and will instantly give our site a professional look.

In adding to developing a professional web site, we must also know exactly what you will be selling and design your web site accordingly. This will contain developing our web site's theme, sales strategy, marketing strategy and promotional strategy. Every web development strategy will play an chief role in our success.

We greatly suggest visiting Template Monster to decide on up a highly qualified looking web site template. It will be well importance the small price, as it will save you a great deal of time and attempt.

This article has been offer consideration of web development services in http://www.websoftwareoutsourcing.com web site designing, [http://www.websoftwareoutsourcing.com/b2bdevelopment.shtml]B2B development web software, B2c business in web development services more than 10 years.

Article Source: http://EzineArticles.com/?expert=Kalpesh_Patel http://EzineArticles.com/?Web-Development-Services&id=677670

Illusion Technologies: Web Development

Awards For Web Design And Development
By Todd Lange

After all the efforts you put into designing and developing a
web site, it is nice to know that you can qualify and win an
award for the effort. If you have not yet been awarded for your
efforts and design, its time you competed for one. To receive an
award, you need to apply for one. Apply to participate, as in
most beauty contests or the Miss World contest, you have to
apply.

Various award sites are available on the internet, most are
authentic and legitimate, however a few do look like link
exchanges. The award sites are categorized, some of them are for
non-commercial sites and some only for corporate sites.

Go through the criteria of the award sites through a fine tooth
comb. Some award sites do not accept frame sites and some reject
java applets. Applying to a award site without fulfilling the
criteria will not get you anywhere.

If you have a good site, you will get an award, but if you are
looking forward to getting more hits through winning the award,
you need to have an amazing site,. Only then, when your site is
showcased by the award site, you can get those expected hits.
The purpose of the award should always be towards getting more
hits and not towards showcasing your web design and development
skills to your friends and family.

If you don’t win, don’t get bogged down. Web design is always
profitable, so look towards improving your site as a challenge.

You could use the following tips while working towards your
award:

* Never spam the award sites with too many requests.

* Strictly no adult content.

* Be sure that the web site is complete.

* Make sure your web site loads fast.

* Make sure the graphics are not broken and no 404 errors.

* Make sure you have good content.

A few award sites: http://Coolsiteoftheday.com,
http://Awardsites.com, NetGuide, USA Today, Lycos Top 5,
http://GoldenWebAward.com, http://AwardSites.com.

To create an award winning website and access to more resources
visit http://www.cobbwebdesign.com.

About the Author: To create an award winning website and access
to more resources visit http://www.cobbwebdesign.com.

Source: http://www.isnare.com

Illusion Technologies: Web Development

How To Choose Which Web Development Package Is Right For You
By Andrew Smith

There are plenty of options when it comes to web site creation
software and a wannabe web designer might have a hard time
deciding which to choose. We will have a look at the most
popular web creation programs: Front Page, Dreamweaver and Adobe
GoLive. All three offer a user-friendly interface and plenty of
beginner and advanced options that will allow you to create the
website of your dreams. A large majority of website hosting
companies accept the final outputs of the three programs, but
you will still need to check your web page for compatibility
with different web browsers.

Front Page
comes as a natural option to many web designers, partly because
being part of the Microsoft Office family this software offers a
familiar workspace. The interface is similar to the ones you
find in Word or Excel, with many identical buttons, keyboard
shortcuts and actions. Text formatting is piece of cake in Front
Page as it almost feels like you are using Word to do it. The
Insert/Picture command is also available here, allowing the user
to easily integrate images into the web page. Although many
experienced web designers see Front Page as a basic software,
you can still tweak your page to higher standards by using the
HTML view.

Dreamweaver
offers a lot more high-end features and is preferred by a large
community of web designers. You have more freedom using HTML
features and taking your web site closer to perfection. A very
useful option is the design and code split view – you see the
effects of the changes you make in the source code affect the
design in real time. Macromedia Dreamweaver allows you to create
from the simplest of web sites to very complex pages that
integrate Java applications and Flash elements. You may also
check the final result in different browsers, a very important
step that allows you to calibrate the web site for maximum
compatibility. It is also an excellent programme for beginners
because of its WYSIWIG (what you see is what you get) interface,
this allows the user to create web sites without having
knowledge of HTML coding. Some HTML coding knowledge will,
however, allow you to create better looking sites.

Adobe GoLive
is a favorite web creation software of designers that are used
to working with other Adobe products such as Photoshop or
Illustrator. The familiar Adobe workspace reduces the learning
curve for this program and allows easy integration of
cross-software elements. The graphic elements for the web site,
which are usually created in Photoshop, are effortlessly placed
into GoLive's workspace by a simple drag and drop move. The
excellent compatibility with other graphic design Adobe products
recommends GoLive as a great option when you want to create a
great looking website.

About the Author: Andrew Smith is a co-webmaster of HowToAll, a
site providing well researched information on accomplishing
tasks on various topics. http://www.howtoall.com

Source: http://www.isnare.com

Illusion Technologies: Web Development

Web Hosting & Web Development
By Daniel Punch

If you've ever browsed the World Wide Web and wondered how you
could stake your claim on the Internet, like the millions of
others that have done so already, then web hosting can provide
you with the services to do just that. The Internet is a great
way of sharing information and it is possible for you to take a
portion of the web and make it your own. This article introduces
the term "web hosting" and provides some useful tips for web
development once you've obtained some web space.

What is the World Wide Web?
The "World Wide Web" is the network of computers from all over
the world that communicate with each other using the HTTP
protocol, a language that allows the transmission of web
documents. Be careful as this term is not synonymous with the
"Internet" because it is defined as a network of networks, where
the computers communicate with protocols other than HTTP. The
web is what you see on your Internet browser, the web pages
complete with graphics, sound and other information. All this
has got to come from somewhere, and this is where web hosting
comes in.

Web Hosting
The information that you see from your web browser is contained
in web pages. These web pages are kept on computers called web
servers. Web hosting is about the storage of the web pages so
that people can access them. It is possible to host your own
websites yourself but the reasons stopping most people doing
this is that there are issues to consider with having the right
hardware and software to successfully host your web pages. Your
web pages will take a certain amount of space, users will need
to download each page to view them and your Internet connection
needs to be fast to offer good performance to your viewers.
Using specialised companies that offer web hosting capabilities
on their web servers will take most of these worries away from
you but you will need to choose wisely and weigh up the costs
and your needs. In addition to having access to a web server,
you will also need to register a domain name (for a cost) that
uniquely identifies your website.

What Web Hosting Can Do For You
The most basic service that web hosting offers is that it
exposes your web pages for others to see. The other services
are: email capabilities that allow for email to be received and
sent from your server; database capabilities that allow for
large amounts of information to be updated and accessed on the
web; and dynamic content which allows for users to interact with
the web pages you've made.

Website Development
Poorly designed websites will most likely turn away users and
harm the credibility of the information it contains. Thought
should be put in on the way it looks and the way you intend your
users to interact with the content. It is also recommended for
more complex websites, a structured development process should
be followed. Here is a guide to the logical steps of web
development:
* Requirements Analysis: What is the purpose of the website?
What content should it contain?
* Design: How should the pages be linked? What structure should
they take? How should the pages interact with the user?
* Implementation: This step is the actual coding of the
websites in accordance to the previous websites.
* Testing: Does the website do what it should?
* Maintenance: Is the information on the website up-to-date?

Some useful hints for web development below are taken from
software quality aspects but they apply to the development of
websites as well. They are described in terms of web
development:

Reliability: Is the website reliable? Do faults allow for the
system to continue running?
Robustness: How does the website respond to incorrect input?
Performance: How fast does the web page respond to user's
actions? Is it efficient in processing requests and inputs?
Usability: Is the website easy to navigate and understand?
Maintainability: Is the website easy to change? Can new
functionality be added?
Portability: What software requirements does the website
require? Will this limit the amount of potential users?
Understandability: How well do you understand the website
you've developed?

When designing your website, keep these quality aspects in mind
as they will help you develop pages worth visiting. How to
choose the way to host your website is half of the problem, the
other half is to create a website that people would want to
visit and come back to. Knowledge of producing a good design can
help you get the most out of your creations.

William Ly
M6.Net
http://www.m6.net

Source: http://www.isnare.com

Illusion Technologies: Web Development

Website Development - Top 3 Tips for Getting Started & No Longer Feeling Overwhelmed
By [http://ezinearticles.com/?expert=Neera_Puri]Neera Puri

Do you know today a website is as essential as a business card? Yet many professionals feel overwhelmed with the prospect of setting up their business websites.

Do you feel overwhelmed with the idea of starting your own website? Website Development: Top 3 Tips for Getting Started and No Longer Feeling Overwhelmed provides three easy to follow tips to begin your entry into the world wide web!

1. Create A Name.

One of the first steps for developing a coaching website is creating a business name, and registering a domain name for your website.

A domain name is the keyword before .com, .net, .org, etc. For example the domain name for bayareacoach.com is bayareacoach.

For your coaching business, you ideally want to register a .com domain name. The reason for this is .com is associated with businesses, whereas .org is for non-profits, and .net is for networking companies (i.e. verizon.net).

You can go to any number of free domain name search engines (for example go to directnic.com), to see if your domain name is available. Be patient with this process as it takes a lot of creativity to find a name that has not already been taken.

2. Remember Your Own Name Has Value

With professions that require a personal touch such as coaching or medicine, you will want to register your own name (yourname.com). For example, I own neerapuri.com. Registering a domain name is relatively inexpensive. Sometimes people are more likely to remember your name, than even your business. If they misplace your business card, and try to google your name, your registered personal name will show up in a domain name search.

Once you know a domain name is available, you will want to contact your web designer to know where to register the domain name for your website development. Many professionals do register multiple domain names, given they are so affordable. Usually with your domain name registration, you can set up a free domain forwarding rule that will point any domain you register to your working website. This way, you can focus on developing one really good website, and forward the other inexpensive domain names you registered to your main business website.

3. Registering Your Domain Name

You generally want to register your domain name with the place you are going to host your website- the place it will be held for work by the web designer. For example, if your web designer prefers to host your website on Bluehost.com, then you want to register your domain there.

Once you register your domain name for your website, you will feel marvelous, overcome your fear of websites, and be on your way to your first professional website!

Visit http://www.bayareacoach.com for tips and strategies for marketing your website. Dr. Neera Puri is the founder and CEO of Bayareacoach.com. She is a clinical psychologist and business coach who assists with creative marketing, practice building, and overcoming writing blocks. Contact her at http://www.bayareacoach.com

Article Source: http://EzineArticles.com/?expert=Neera_Puri http://EzineArticles.com/?Website-Development---Top-3-Tips-for-Getting-Started-and-No-Longer-Feeling-Overwhelmed&id=267056

Illusion Technologies: Web Development

A Website Design Strategy That Works For Local Businesses
By [http://ezinearticles.com/?expert=G_Michael_Simmons]G Michael Simmons

The number of poorly designed websites, from a business standpoint, continues to be a problem especially when a local business is the focal point of the site. The unfortunate thing is that design flaws that lead to eventual web failure are totally avoidable. The problem is that most web designers take the aesthetic approach to web design; that is design and “the professional look” takes presence over business principles.


I review a number of local business web sites for their owners, to find out why they draw little if any traffic and business. Through the years I have developed a strategy that if followed in the planning stages of a site will greatly increase the chances of that sites success. I call it InterWeb Success Strategy. It is based on a simple three step process:


1. Identify: This is the most often overlooked part of developing a website, yet it certainly is the most crucial one to guarantee success. You must be able to identify the terms and things that your potential customers are searching for that relates to your business or service. I have seen many sites that are built upon the “billboard” principle, which is “highlight what you do and hope enough people see it that the message will stick”. Sometimes that will work in the offline world, but the online world is a different animal. Online, your prospects are the hunters-you are the hunted. They know what they are looking for, what solutions they need. It is up to you to provide them the information they seek. Tools such as Wordtracker™ and Google’s Keyword Suggestion Tool are great resources to dig out your prospective customers online searches and incorporate them into your website design strategy.


2. Strategize: Now that you know what your prospects are looking for, you have to develop a plan to both bring them to your site and get them to use your services. There are a number of ways to build traffic to your site, the problem with most local businesses is that they have a misguided belief that websites are self containing cash machines. Put it up and let it do it’s thing. Unfortunately, this is far from the truth. Like anything worthwhile, work is involved. You must plan to continually update your site, adding relative content that provides searchers with valuable information. The more you solve their immediate problem, the more inclined they will be to use you and your products/services.


3. Optimize: Once you have developed a plan in regards to your prospects needs and your products or services, you must be able to optimize your presence on the web so that your site is found. One analogy that I keep referring to with my customers is “you can build a Ritz Carlton in the middle of the Mojave Desert, and nobody will visit or know it is there”. You must think out a plan to get your site ranked as high as possible for the major keywords on your site. There are numerous ways to achieve and maintain high search engine rankings. My suggestion would be to visit your local library and check out a book on Search Engine Optimization and at least have a working knowledge on what would be the best strategy for your particular situation.


By following this simple outline you will avoid many of the pitfalls that de-rail many a local businesses sites. And your website will become a central point of your marketing efforts to grow your business, both online and offline.

The author, Michael Simmons, owned his own business for 27 years before going into web marketing. He now specializes in optimizing the web presence for local businesses through website development. You can visit his website at http://www.gmsimmons.com He also utilizes video, developing web video ads thru http://www.proweb-video.com He can be emailed at [mailto:mike@gmsimmons.com]mike@gmsimmons.com

Article Source: http://EzineArticles.com/?expert=G_Michael_Simmons http://EzineArticles.com/?A-Website-Design-Strategy-That-Works-For-Local-Businesses&id=655973

Illusion Technologies: Web Development

Patenting Paradox in World of Website Development and Promotion Tools
By [http://ezinearticles.com/?expert=Nickolay_Bokhonok]Nickolay Bokhonok

The very idea of not patenting an invention sounds hilarious to business minded people. But more and more inventors of website development and promotion software and solutions join the popular trend and DO NOT patent their inventions.

So if business people (owners of professional website development service or web site creation software or inventors of some social network solution) decide to risk for the only sake of NOT PATENTING their inventions, there must be something very serious about it.

Let's make a tiny flashback to the history of this non patenting movement.

Perhaps, the first company who started to exercise this approach was Google. The readers can instantly object saying that they saw hundreds of patents from Google. But deeper investigation will show that Google is patenting only independent approaches, possible interpretations, possible improvements of algorithm, interesting equations and many other things that NO ONE on the planet (but Google team, of course) can know for sure how this or that part of the puzzle influences the big Google algorithm (or algo - for short).

To put it into simple worlds Google is doing "puzzle patenting." Imagine that Google's search engine ranking algo consists of millions of puzzles. Google is patenting some of these puzzles and also the "new puzzles" that will or will not be included into the algo (no one can guarantee that this or that "puzzle" will have any value).

What is the advantage of this approach? - With this approach SE optimizers are very 'tough' in finding answers to these questions:

- How to fit all that puzzles together?
- How to find out that this very "puzzle" that is patented is included into the big algo?

You can spend your whole life on testing and trying to find out the real truth about the algo.

And now imagine that Google patented its glorious algo. Then anybody can legally get this information - because it's in public access. This would trigger the creation of countless web site creation software, free website development tools, website development and promotion solutions - name it. And all they will be manipulating with the Google algo. That could be the end to the idea of search engine, because all would know how to manipulate its algo.

Should I Patent? What Should I Patent?

Everything depends upon the type of your product. For example, you are selling educational course about how to create website, unique useful tips, etc. After buying it people see the whole info and can duplicate it. For this type of products patenting is a must as it makes you feel safer and at least have legal grounds to slap vicious duplicators.

But if you are selling something that people use but cannot get inside the black box and see how exactly it is working - better do not patent. In this article I mentioned website development and promotion software, tools and solutions. But that can be any type of program or software which is a big piece of programming code. And with this type of products the story is different.

You are welcome to join the public discussion with tips about how to avoid patenting and still get product highly protected.

More tips about patenting issues with [http://www.aboutwebsite.info/Patenting-or-No-Patenting---Paradox-from-World-of-Website-Development-and-Promotion.html]website development and promotion software and tools.
+ [http://www.aboutwebsite.info]Free website development tips.

Article Source: http://EzineArticles.com/?expert=Nickolay_Bokhonok http://EzineArticles.com/?Patenting-Paradox-in-World-of-Website-Development-and-Promotion-Tools&id=656883

Illusion Technologies: Web Site Development

Patenting Paradox in World of Website Development and Promotion Tools
By [http://ezinearticles.com/?expert=Nickolay_Bokhonok]Nickolay Bokhonok

The very idea of not patenting an invention sounds hilarious to business minded people. But more and more inventors of website development and promotion software and solutions join the popular trend and DO NOT patent their inventions.

So if business people (owners of professional website development service or web site creation software or inventors of some social network solution) decide to risk for the only sake of NOT PATENTING their inventions, there must be something very serious about it.

Let's make a tiny flashback to the history of this non patenting movement.

Perhaps, the first company who started to exercise this approach was Google. The readers can instantly object saying that they saw hundreds of patents from Google. But deeper investigation will show that Google is patenting only independent approaches, possible interpretations, possible improvements of algorithm, interesting equations and many other things that NO ONE on the planet (but Google team, of course) can know for sure how this or that part of the puzzle influences the big Google algorithm (or algo - for short).

To put it into simple worlds Google is doing "puzzle patenting." Imagine that Google's search engine ranking algo consists of millions of puzzles. Google is patenting some of these puzzles and also the "new puzzles" that will or will not be included into the algo (no one can guarantee that this or that "puzzle" will have any value).

What is the advantage of this approach? - With this approach SE optimizers are very 'tough' in finding answers to these questions:

- How to fit all that puzzles together?
- How to find out that this very "puzzle" that is patented is included into the big algo?

You can spend your whole life on testing and trying to find out the real truth about the algo.

And now imagine that Google patented its glorious algo. Then anybody can legally get this information - because it's in public access. This would trigger the creation of countless web site creation software, free website development tools, website development and promotion solutions - name it. And all they will be manipulating with the Google algo. That could be the end to the idea of search engine, because all would know how to manipulate its algo.

Should I Patent? What Should I Patent?

Everything depends upon the type of your product. For example, you are selling educational course about how to create website, unique useful tips, etc. After buying it people see the whole info and can duplicate it. For this type of products patenting is a must as it makes you feel safer and at least have legal grounds to slap vicious duplicators.

But if you are selling something that people use but cannot get inside the black box and see how exactly it is working - better do not patent. In this article I mentioned website development and promotion software, tools and solutions. But that can be any type of program or software which is a big piece of programming code. And with this type of products the story is different.

You are welcome to join the public discussion with tips about how to avoid patenting and still get product highly protected.

More tips about patenting issues with [http://www.aboutwebsite.info/Patenting-or-No-Patenting---Paradox-from-World-of-Website-Development-and-Promotion.html]website development and promotion software and tools.
+ [http://www.aboutwebsite.info]Free website development tips.

Article Source: http://EzineArticles.com/?expert=Nickolay_Bokhonok http://EzineArticles.com/?Patenting-Paradox-in-World-of-Website-Development-and-Promotion-Tools&id=656883